Black Women Will
Annual Impact Report

Black Women Will

2023

Annual Impact Report

Annual Letter From

Jini Thornton Executive Director

Hey there!

I never imagined that Black Women Will would grow as quickly as it has when my team hosted our first event in 2021. During the pandemic, we put the event together in three weeks. We completed 25 wills in the parking lot at Impact Church, and helped transfer about $8M+ worth of assets.

I’m so proud that we’ve tripled our reach in less than three years!

As we were gearing up for our third annual event, I realized just how massive this problem is!

We are amidst a national crisis that isn’t getting enough attention.

There is such a big focus on entrepreneurship and building wealth – I love it, don’t get me wrong! As the CEO and founder of an accounting firm serving clients in the entertainment industry, I know first-hand the power of owning your own business.

However, we’re working so hard to accumulate new wealth that we aren’t paying attention to what our family owns, even if it’s just grandma’s house.

Families are losing their wealth silently at alarming rates because they don’t have an estate plan, especially in the Black community.

There’s data to back this up: Over the next 25 years, an estimated $68 trillion will be transferred from U.S. households to heirs and charities. Black Americans are missing out on the largest wealth transfer in history by not having an estate plan. – NBC News

No wonder why we can’t catch up or get ahead!

We need a plan in place to pass our wealth from one generation to the next. Yes, I’m talking about financial wealth, but also mental wealth. Peace of mind is priceless, and the only way you can give your family peace is if you establish financial order.

I’m ready to roll up my sleeves and create more solutions to help solve this silent crisis that we are in! From unpacking heirs property issues to helping people organize their personal information – we are taking legacy planning to the next level in 2024.

I’m honored to do this work and I hope you join this mission to impact Black families for generations through Black Women Will.

Best,
Jini

Transferring Black wealth and peace of mind for generations through legacy planning

Transferring Black wealth and peace of mind for generations through legacy planning

SEE WHAT WE'VE DONE

By The Numbers

At A Glance (2021-2023)

$ 0 +

Worth of assets with a plan to transfer (including real estate, bank accounts, investment accounts, etc.)

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Wills and Healthcare Directives Completed

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Impressions On Estate Planning Educational Content

(via radio, social media, and our private community)

Countless conversations about estate planning amongst our community and their families

2023 Impact

185

Wills and Healthcare Directives Completed

185

Wills and Healthcare Directives Completed

$70M+

Worth of assets with a plan to transfer (including real estate, bank accounts, investment accounts, etc.)

$70M+

Worth of assets with a plan to transfer (including real estate, bank accounts, investment accounts, etc.)

250+

members of our overall community introduced to planned giving to expand the conversation around estate planning

250+

members of our overall community introduced to planned giving to expand the conversation around estate planning

Who We Served

At BWW ‘23 Homecoming

Here are some of the women in the BWW Class of 2023

By The Counties

Although most of the BWW Class of 2023 (aka the cohort) came from metro Atlanta, Black Women Will is making an impact in other cities in Georgia!

Women traveled as far as 260 miles (from Glynn County, GA) to be a part of Black Women Will ’23!

Hover over map to see the participants per county.

Hover over map to see the participants per county.

Race & Gender

Black Women

0%

Entrepreneurs / Business Owners

Cohort with their own business entity (either part- time or full-time)

0%

Education

Cohort with at least one college degree

0%

Age Range

Barriers

We asked our cohort what were the barriers that kept them from completing their wills up until now… Here’s what they said:

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Veterans

We are lucky and privileged to serve Veterans at Black Women Will Homecoming each year.

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Impacters

25 women came from Impact Church, where we’ve hosted BWW for the third year in a row!

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The Gathering Spot

12 women came from The Gathering Spot, a private-membership club rooted in community & culture.

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My Sister's Keeper

22 referrals for this year’s cohort came from previous BWW participants.

Check Out Our Sizzle Reel

Get a glimpse of how we created a plan to transfer over $70M+ in assets by helping 185 women complete their wills.

We had an amazing time at Black Women Will! It was important for us to have this experience together because as friends, we make sure we stay on top of each other when it comes to growth (personal, professional, financial & spiritual). We are so grateful for the opportunity to complete our will and healthcare directive for free at this event.

Who Served With Us

Black Women Will wouldn’t be possible without the help from our partner organizations, attorney volunteers, paralegals and notaries. It truly is a team effort!

The following organizations partner to bring Black Women Will to life every year. We started planning for Black Women Will ‘23 in November 2022 after our second annual event! 

Here’s an overview of how each partner organization contributes to make Black Women Will a success!

Thank Me Later’s mission is to transform the lives of Black families through financial literacy and legacy planning… starting with Black women

Atlanta Legal Aid’s mission is to help low-income people meet basic needs, removing barriers to justice through civil legal assistance.

Judge Kenya Johnson and her team at the Fulton County Probate Court’s mission is to make life-improving probate services more accessible to citizens in need and to educate communities about estate planning and inter-generational wealth.

The GABWA Foundation’s mission is to provide services to the community that further the interests of women and children throughout Georgia and that increase the representation of Black women in the legal profession.

The Georgia Association of Paralegals’ mission is to advance the paralegal profession and the expertise of its members through: networking, continuing education opportunities and strong relationships with business partners.

Meet The Black Women Will Executive Team

Bottom row (left to right): Teyonna, Olivia, Cari, Jiniah, Courtney & Judge Ashley Palmer. Top row (left to right): Lauren, Judge Kenya Johnson, Jini, Sarah & Dr. Bryant.

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Hours

Time Spent On Meetings

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Hours

Time Spent On Emails

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Hours

Time Spent On Planning

Estimated time spent from November ’22 – November ’23

I've never seen a wills clinic quite like Black Women Will. The subject matter can be daunting, stressful, and even sad, but this event is celebratory and uplifting. Clients leave with their completed paperwork feeling accomplished and inspired, and volunteers leave feeling the same. Atlanta Legal Aid Society is happy to be a part of such a meaningful clinic, and we appreciate how the project partners come together to make it a success.

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# of Attorney Volunteers


From 80+ other law firms, in-house companies and legal organizations.

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# of Paralegals, Notaries & Law Student Volunteers

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# of General Volunteers


Our general volunteers helped in areas such as marketing, witnessing, greeting, printing, food and more.

Special thank you to the law firms and legal organizations that helped us recruit attorneys!

Our Educational Impact

We know we can only prepare a set number of wills at the Black Women Will Homecoming event.

That’s why we create evergreen educational content that walks people through the step-by-step process so they can take immediate action.

The Roadmap To Complete Your Will Session

We broke down where to start and strategies to reach the finish line during this virtual workshop. More than 150 women attended and one of them received a live coaching session to address their particular pain points.

Black Women Will Estate Planning Playbook

We created a free ebook with 15+ pages of mindfulness exercises, journal prompts, and worksheets to help readers shift their mindset around estate planning, get organized and take action! To date, this ebook has been downloaded more than 1,500 times!

Caring For The Future: Estate Planning & Beyond

We hosted a workshop with the Faith@Work Employee Resource Group at AT&T to share tools for them to complete their estate plan, and help broaden their perspective of what it means to leave a legacy. Additional topics include creating a list of important people and documents, and creating a legacy contact on a cell phone.

Jini did a great job facilitating this session to the Faith@Work Employee Resource Group at AT&T! It was an insightful presentation that engaged our team and gave us actionable next steps so we can prepare for our future. I would strongly recommend other companies to partner with Jini to speak to their team – she truly has a gift for breaking down even the most complex topics, like estate planning, and making sure people know what to do next.

Jini did a great job facilitating this session to the Faith@Work Employee Resource Group at AT&T! It was an insightful presentation that engaged our team and gave us actionable next steps so we can prepare for our future. I would strongly recommend other companies to partner with Jini to speak to their team – she truly has a gift for breaking down even the most complex topics, like estate planning, and making sure people know what to do next.

Our Reach Beyond BWW

Social Media

50,000+

combined social media followers on @jinithornton, @tmlmoney and @blackwomenwill 

Radio

5,000,000

listeners reached weekly on radio in 100+ markets (Rickey Smiley Morning Show, The Wilie Moore Jr. Show, Get Up Mornings With Erica Campbell)

TML Community

2,500+

members in our free private community

Email

8,000+

email subscribers

The work that we’re doing with Black Women Will is so aligned with my personal life. My mother passed away in March 2023, and prior to her death, she listed me in charge of her healthcare directive. Although I was so devastated that she was transitioning, I had some level of peace knowing that Black Women Will prepared me for this moment.

Vision for 2024

  • Prepare 250 wills and healthcare directives:
Help Black female homeowners in Georgia prepare to transfer $87M+ worth of assets.
  • Franchise Black Women Will:
Expand our reach beyond Georgia to impact other states.
  • Launch the Black Women Will Legacy Scholarship:
Award three $2,500 scholarships to women who need assistance paying for their estate attorney fees and moral support.
  • Community Impact:
Host two live workshops about how to complete your healthcare directive and power of attorney.
  • Ongoing Estate Planning Education:
Launch a marketing campaign centered around a will being more than just a legal document. Campaign will include radio, social media, workshops and more so we can make an impact all year long.
  • Raise awareness about adjacent topics:
Execute an intentional media strategy to educate communities on heirs property issues.

Our Sponsors

I was blown away by Black Women Will! Not only by the efficient process to complete hundreds of wills in one day, but the intentional experience created for everyone involved. I’m proud that the American Cancer Society invested in this initiative – I know we are helping to truly make a difference.

Kimberly Jackson pictured on the left

Thank you to our sponsors and individual contributors for your support!

Help us impact Black families for generations by donating to Black Women Will!

Every dollar makes a difference & will be used to help Black women complete their estate plans.